Yesterday the internet woke up to a shocking news. Nothing to do with what’s happening at the UN, this is something far closer to our life and lifestyle.

Especially for an entrepreneur and marketing addict.

One of the biggest name in drinks and food services, Dunkin’ Donuts, announced that it would change its name.

As of January the 1 of 2019 the company will be name just Dunkin’ as part of a new strategy to communicate the expansion of the brand to other areas, a change in how the company works and to, frankly, assumed the name that it has already be given to the company in some parts of the world.